2007 NCBA Mini-Nar

NCBA again offers small educational sessions in various locations of our membership area to allow most members to attend these sessions with minimal travel. Registration is an insanely low $20 per person per event. This will cover lunch and materials. You can Register Online (credit cards, checks, or cash accepted) or download a pdf registration form

“Visual Merchandising - The Fine Art of Display ”

Presented by Patty McCray-Roberts

Spokane Community College Bookstore, Thursday August 2nd , 9:30 am – 3:00 pm

During this NCBA Mini-Nar learn how to apply the Principles of Design to all your Merchandise Displays. Every sellable inch of floor space in General Merchandise can benefit from these principles. We will discuss the importance of Focal point, Balance, Harmony, Color and Simplicity and apply them to Store Fronts, Windows, Endcaps, 4-ways, and Shelving Gondola Aisles. Each principle will be backed with visuals from both Big Box retailers and my own use of these techniques at the North Idaho College Bookstore. Following the presentation we will put what we learned to work with a group walking tour of River Park Square  observing and critiquing the individual retail stores and their use of the design principles we just learned. 

"Gift Performance and Profitability"

Presented by Ruth Snyder of Pacific Gift Consultants

Pacific Lutheran Univeristy Bookstore, Thursday August 2nd , 10:00am – 3:00 pm (note: they have a brand-new bookstore - arrive at 9:30 for bookstore tour)

Willamette University Bookstore, Tuesday August 7th, 10:am - 3:00pm

(arrive at 9:30am for bookstore tour)

Ruth wants lots of participation and asks that you bring the following:

1. A layout of existing Gift Department or area, ideally with square, or linear, footage

2. A list of the most often used vendors along with top 5 bestsellers

3. Categories within the department, i.e.: candles, cards, plush, etc

4. Please send digital photos of displays to Ruth at ruthsnyder1@comcast.net

Due to the interactive nature of this session, we will need a minimum of eight folks in each for them to be a “go”.

Feel free to contact Ruth if you have any further questions about her session. I encourage you to take advantage of this great Mini Nar.

Register Online (credit cards, checks, or cash accepted) or download a pdf registration form