Session Descriptions
NCBA Meeting Fall 2008
Bonus Session: Online Competition – How Can I Use It In My Store, Presenters TBA (Tue 12:00pm – 1:00pm)
Learn how many of your colleagues are starting to buy large numbers of cheap books from Amazon, AbeBooks, half.com, etc. and how they increase their margins, lower textbook prices, and remove some of those annoying low-cost books from the online market place in the process.
Customer Loyalty , Joe Heuer , (general session, Tue 1:15 – 3:00pm)
If quality determines Customer Loyalty, how could you possibly explain Dominos Pizza? In answering this question Joe demystifies the process of creating Customer Loyalty. In this session you'll learn the simple universal principles that will not only inspire your Customers but also keep them coming back.
Aryn Kyle, author of “God of Animals” , Author breakfast & book signing: (Wed 8:00am – 9:45am)
A breathtaking debut novel about a girl growing up amid a dying way of life on a horse ranch in small-town Colorado .
Navigating the Transition to Digital , Mark R. Nelson, Ph.D., MBA, Digital Content Strategist at NACS (Thu 9:00am – 10:00am)
New developments in the area of digital content delivery appear to occur almost daily now. This session will cover some of the latest developments, and provide stores with some ideas, tools, and insights to take advantage of the business opportunities the transition to digital has to offer.
Communicating Your Store's Value to University Decision-Makers , Cynthia D'Angelo, NACS, and Kristi Dopp, Garfield Book Company at PLU (Thu 9:00am – 10:00am)
This program will offer ideas to help you raise the visibility of your college store with university decision-makers and create positive perceptions of your store's value to your campus community.
Used Textbook Association (UTA) Research Project, released in April 2008 , Eunice Clark, UTA Executive Director (Thu 10:15am – 11:15am)
Eunice, recently named as the new Executive Director of the Used Textbook Association and an active member of NACS with over 20 years at Chaffey College Bookstore, will provide an overview of the Used Textbook Association Research Project, released in April 2008. The presentation will recap the research; reveal the results; and explain how these impact the national discussion of textbook affordability. The presentation will also offer practical insight into expanding awareness among faculty, and students on the value of re-using textbooks.
What's Hot, What's Not , Lori Cano, Connect2One (Thu 10:15am – 11:15am)
Back by popular demand, this session will continue the discussion about new current trends in merchandising. Many of you suggested we have this session again as the topic is always HOT!
Boosting Early Adoptions , Jerry Hiller, Nebraska Book Company (Thu 11:30am – 12:30pm)
• Leverage benchmark data to greater enhance their position as the textbook trends expert.
• Executive a five point plan to easily drive more timely adoptions.
• Implement a simple four step process to build more traffic at the book buy.
Gift Buying - Learn the Secrets to Maximizing Gift/Insignia Departments Profits & Turns , Ruth Snyder, 30 years retail experience as a store owner, then store manager for Longs Drugs and eventually as gift coordinator for 23 stores in the Pacific Northwest . (Thu 11:30am – 12:30pm)
This is a very interactive seminar, eliciting information from participants as to how they grapple with fast-moving and slow-moving merchandise, how to display product that “calls to the customer rather than hangs out on the shelves”, and how to make basic buying decisions.
What Employees Want -- What Managers Need , Martin Seidenfeld, Ph.D., Clinical Psychologist (Thu 1:30am – 3:45pm)
People working in college bookstores have to work together as a team. Although they have differing responsibilities, supervisors and their employees have many common interests – as well as several differences. This workshop will focus on the kinds of relationships that should exist between a manager and his/her employees for maximum effectiveness and overall morale. How to develop mutually beneficial relationships between managers and their employees will be the main emphasis of this program.